Public opinion matters – unless it is payed for. Then it is a coin toss. Recently I’ve noticed this question circle among bloggers and readers alike: Can you trust a beauty blogger? A simple answer: it depends… I have a few bloggers that I trust, been reading them for ages and am pretty certain they test out the product thoroughly before the give their opinion. Even if it is not a sponsored post. The reason I know this because most of them have through the years become experts at either chemical compounds (reading labels and knowing about the ingredients and their effect on the type of skin) or make-up artists (recognising the texture, consistency, colour and are able to predict its visual effect on the face).
Your next question may be: how the f**ck can I tell who is legit? Well, you can’t. Not directly. You can check how many posts one blogger has sponsored and how many unsponsored and about what the latter talk about. Don’t buy something as soon as one person propagates as »well worth the money« and »the best purchase ever« blindly. Look at the post. Does it look like someone is just raving about it without any concrete reason why. I prefer when someone says a product is good to tell me exactly why they think that. Then when they tell me about it I ask myself »does this make sense?« and of course, I check the ingredients online.
Don’t get fooled by promo codes either. They are designed to make you feel like the blogger is your friend who is giving you an exclusive deal. Remember Tupperware »friends«? Or maybe you don’t… ask your mum about it, or google it. Also shiny packages. Look at the product. You are going to take the product out of its original package and chances are you are going throw away the package as soon as you open it. Not saying that there is something wrong with entrepreneurs who make the product as presentable as possible, but when the packaging is twice as big as the product… well that is trying too hard to sell. The saying »don’t judge the book by its cover« sums it up nicely.
On that note: this is my favourite deodorant. It came packaged like this. There was no commercial about it, no promo events or codes. Just a recommendation from a friend after listening to me complaining about how I can’t find a good deodorant; »maybe it will work… try it«.
BUT (yes, there is a but!)… every blogger can get it wrong. They can rave about a product in the beginning and then it doesn’t work for them anymore. It is normal. It happens to everyone who buys anything.